New Image Campaign

My image manager (I will try to get him to change his title to "Minister of propaganda and mind-control") is currently performing usability test on preliminary campaign material in Lund. "Emma is nice and calm" - counter action to rumours about Emma being wild and crazy.

The man in the photo is not the Minister of propaganda and mind-control, Mel Gibson or George Cloney, but an innocent guinea pig that was not completely convinced by this particular method of persuasion.